---
title: "Storefront: Overview and How It Works"
description: With HeadQ Storefront, you can easily and quickly create a digital sales channel using HeadQ. Storefront allows you to publish your products, configurators, and pricing logic into a ready-to-use storefront — without changing how your products are built.
---

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1. [Support](https://support.headq.io/knowledge-base?hsLang=en)
2. [Storefront](https://support.headq.io/knowledge-base/storefront?hsLang=en)

# Storefront: Overview and How It Works

## With HeadQ Storefront, you can easily and quickly create a digital sales channel using HeadQ. Storefront allows you to publish your products, configurators, and pricing logic into a ready-to-use storefront — without changing how your products are built.

**Note:** Storefront is a **paid add-on** in HeadQ. Storefront features and settings are available only to customers who have purchased the Storefront add-on.

### General Overview

The HeadQ Storefront is built directly on top of HeadQ’s standard product structure.

- Storefront uses the same products you already manage in HeadQ
- Products are created and maintained exactly the same way as for embedded use
- Configurators, options, dependencies, and pricing logic work identically

There is no separate Storefront-specific product setup. Products are built once and reused across different sales channels.

👉 Read more: [*How to create and edit products in HeadQ*](https://support.headq.io/knowledge-base/creating/editing/deleting-a-product?hsLang=en)

*![Näyttökuva 2025-12-18 kello 11.29.10](https://support.headq.io/hs-fs/hubfs/Knowledge%20base/N%C3%A4ytt%C3%B6kuva%202025-12-18%20kello%2011.29.10.png?width=400&height=375&name=N%C3%A4ytt%C3%B6kuva%202025-12-18%20kello%2011.29.10.png)*

### Adding Products to the Storefront

Products are added to the Storefront by assigning them to **a single category**.

#### How It Works

- A product can belong to **only one category**
- The assigned category defines where the product appears in the Storefront
- Each product is displayed **only once** in the Storefront navigation

#### How to Add a Product

1. Open the product you want to publish
2. Edit the product
3. Assign the product to **one category**

Once a category is assigned, the product automatically becomes visible in the Storefront.

### Excluding Products from the Storefront

If you do **not** want a product to appear in the Storefront:

- Simply do **not** assign it to any category

Products without a category are not visible in the Storefront.

### Storefront Menus and Categories

#### How Storefront Menus Work

Storefront menus are automatically generated from product categories.

Categories are managed in:

**Products → Categories**

Categories define both the Storefront navigation and how products are grouped.

#### Creating a New Category

To create a new category:

1. Go to **Products → Categories**
2. Click **New Category**
3. Define:
   
     - **Category name**
     - **Category image** (optional but recommended)

#### Slug (URL)

The **Slug** defines the URL of the category page in the Storefront.

- Use a URL-friendly version of the category name
- Example:
  
    - Category name: *Industrial Machines*
    - Slug: `industrial-machines`

#### Category Images in the Storefront

Category images control how categories appear visually in the Storefront.

- The category image is shown on the **Storefront**
- Images are defined in the category settings

#### If No Category Image Is Provided

If a category does not have an image:

- The **company logo** will be shown instead

For best results, it is recommended to define images for all main categories.

![Näyttökuva 2025-12-18 kello 11.20.57](https://support.headq.io/hs-fs/hubfs/Knowledge%20base/N%C3%A4ytt%C3%B6kuva%202025-12-18%20kello%2011.20.57.png?width=317&height=424&name=N%C3%A4ytt%C3%B6kuva%202025-12-18%20kello%2011.20.57.png)

### Category Hierarchy and Navigation Structure

Categories can be structured into a hierarchy, which directly defines the Storefront menu structure.

#### Creating a Category Hierarchy

1. Create all required categories first
2. Click **Hierarchy**
3. In the hierarchy view you can:
   
     - Change the category order (reflected in the Storefront)
     - Drag and drop categories to make them subcategories of another category

This allows you to create:

- Main navigation items
- Submenus and dropdowns
- Clear product grouping

All changes are automatically reflected in the Storefront.

![Näyttökuva 2025-12-18 kello 11.19.28](https://support.headq.io/hs-fs/hubfs/Knowledge%20base/N%C3%A4ytt%C3%B6kuva%202025-12-18%20kello%2011.19.28.png?width=317&height=494&name=N%C3%A4ytt%C3%B6kuva%202025-12-18%20kello%2011.19.28.png)

 

### Next Steps: Storefront Settings

This article covered how the Storefront works, how products are added, and how categories and navigation are structured.

To configure Storefront-specific settings such as:

- Custom domain
- Default cart behavior
- Storefront-specific overrides

👉 Continue with: [*Storefront Settings*](https://support.headq.io/knowledge-base/storefront-settings?hsLang=en)

 

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